Fenty Beauty

Beauty is a Spectrum Campaign

Role Visual designer

tools Adobe Photoshop

Scope To promote Fenty Beauty’s most coveted Pro Filt’r foundation, available in a range of 40 shades, the concept for the “Beauty is a Spectrum” advertising campaign was undeniably necessary.

disclosure This project was created purely to demonstrate my skills and knowledge in the field, without any connection to a real company or product.

deliverables

The ideal foundation is invisible to the eye, flawlessly matching your skin tone. With that being said, inclusivity and diversity has become absolutely crucial in the beauty industry.